Wholesale Leggings Can Increase Sales

By Linda Murray


There are some fashion trends that never go away because they have many practical uses. A long time ago, people thought denim apparel would either go away or only be limited to industrial use. Many of us know to day this is far from truth, as designers find new uses for the durable fabric every few years and still remain popular with most age groups. Now, stores are stocking up on wholesale leggings because, like denim, these have many functions.

For a period, the only stretch pants on the market had flared legs and made from a polyester, or synthetic blend, fabric. The good thing about these was convenience but not fashionable for younger people. Unfortunately, those who wore larger sizes had few options but some fabrics loosened quickly after machine washing. Though higher quality fabrics could camouflage bulges, wearing these in warm climates could be uncomfortable.

When leggings came on the scene, the narrow leg was more fashionable and versatile. The stirrup version was the most flattering option for larger sizes. As their popularity grew, designers began to offer these in various prints and began to experiment with fabric blends as a way to make these more versatile or durable.

Fabrics used to make stretch bottoms were blends of heavy cotton, denim, and spandex. These more durable versions worked well in hiding flaws such as bulges below the waistline and held up better after several turns in the washing machine. Some styles were dressy enough to wear outside of a casual setting and accepted as normal attire for children and adults.

When yoga and its culture became more accepted into the mainstream, people flocked to classes that helped improve their physique, clear their mind, or just make them feel better without strain. Although women were the first to wear yoga pants in and away from class, men slowly began to get on board. The soft fabric and slightly flared leg was more practical than the regular sweat pant but less constricting than all spandex pants.

Another apparel boom is the t shirt trend where large and independent designers make short sleeve cotton shirts fashionable. While t shirts have never gone out of style, the popularity has increased due to the creativity that many have implemented such as interesting logos, graphics, or just the practicality of a colorful shirt that is suitable for work or play. It also does not hurt that celebrity endorsements for certain brands does not hurt sales either.

One thing that apparel merchants should consider is the shift of work culture in recent years. More people are working at home and seek a comfortable option since wearing a button down shirt or dress slacks is not necessary. Even home based entrepreneurs are attending meetings and events in casual gear. The days of wearing a suit to a presentation are slowly becoming extinct in some industries.

If a retailer only sells t shirts, they may want to consider stretch leggings since they seem to be a permanent fashion staple, like denim. Stretch pants work for just about every age group and are a practical fashion choice for the student, busy mom, or home based entrepreneur. People are choosing comfort over expensive designer fads with limited use.




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