How To Boost Your Sales Through Better Retail Jewelry Displays And Packaging

By Dorothy Campbell


One of the most important aspects of selling jewelry is how it appears. If it doesn't seem appealing, then people may not want to buy it, no matter how good it is. On the other hand, if it seems to be quite attractive, this may prompt someone to buy it, since they know it will make them look good. That is why you should pay attention to your retail jewelry displays and packaging. There are various things you can do to help increase your sales.

You have to get a display case that is large enough to accommodate the accessories that you want to show off. The display should not be too large, as the accessories may get lost in it and it will be hard for your clients to see them. If the display is too small, then the accessories will look overcrowded, which most clients will find unappealing and they may go away without buying anything. In addition, the display should be proportional to the environment around it for example, the display cases you use in a trade show, shop or mall may be different.

Balance out the colors in your display. This is to create high contrast and to make your products attractive. A colorful visual display of your products will work well to get the attention of customers. However, the color of the display case should not overpower the colors of your products otherwise, it will draw away the attention of customers from the accessories. Arrange your products in such a way that the colors blend well.

Having plenty of light will improve the visuals of your display. You don't want your customers struggling and squinting to see what you are selling. Position your case at a vantage point that will allow it to get lots of light. This can be sunlight or any other artificial light in your shop. Having lights installed in your display is another great alternative that you should consider.

Mirrors can be a great addition to your display. You can have the mirrors set up on top of your display case, so that your clients can look at themselves when trying out your accessories. This will boost your sales because if they look nice with the accessories on there are high chances that they will buy them.

Put all the items on display in order. A disorderly display will make customers keep off since it will be hard for them to see anything. If you have a lot of stuff, do not put all of them on display, as it will be hard for you to organize them.

It is advisable to display the prices against the items. This will save both you and your customers from the frustration and time it will take to find out how much each items costs. This is especially if your shop or booth is quite busy.

Finish your sale right. After someone has made a purchase, package the item in an attractive case. Don't hand them an item that has been wrapped in plastic bags or paper towels. An attractive package will make them feel good and they will think that the price they paid for the item was worth it.




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