Handy Methods On Executing Stylish Fashion Jewelry Displays

By Gary Johnson


If you are a fashion accessory retailer, the key point in driving sales for your business is to ensure that you will be able to attract potential clients into your store. And one of the best ways to achieve this goal is by creating an attractive window display. A creatively decorated storefront can be an effective solution to make customers stop in their tracks and be curious enough to enter your shop.

The challenge of staging this particular kind of visual marketing is knowing the right elements to execute in your store window. For example, when deciding to mount fashion jewelry displays for your business, you need to consider several key points of interest. Take a look at the tips featured below on how you can make this happen.

Storytelling is ideal. Every season, the fashion world loves to tell a story that describes the many collections presented to the public. This is done by way of what trends are featured from designers such as top colors, textures, materials, and the inspiration behind the released lines. Your display should reflect whatever are the current trends of the season so that customers will be updated.

Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.

Your merchandise is top priority. You do not want your customers to be confused when they look at your display. They need to know that you are focused on selling specific items. Ensure that your core stock is front and center whenever your store is displaying them for sale.

Lights on. Sure, you may be confident that the things displayed by the window can be prominently seen. But you also need to think about the items inside of your store. Good lighting can really help in highlighting your products, and clients will definitely notice if your key items are properly lit and presented.

Say no to staying flat. Frankly, placing accessories on tables or pedestals is a lazy way to showcase your merchandise. Be more aggressive in your styling by using mannequins to get that wonderful 3D effect. This helps greatly as customers are highly visual when buying and they want to know exactly how their potential purchases will look when worn.

Be bold and colorful. Another way of creating attention is to use bright colors and themes that will complement your wares. The eye is attracted to anything that stands out. You may do this by making large posters as backdrops, or even selecting clothes that can go with the accessories.

Of course, there will always be trial and error when employing these tips so experimentation is key. Do not be afraid to try out different things and see which ones will serve your business best. Investing in a great visual display can only serve you better in the long run.




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